Driver Service to the Best Marketing Strategy for Sofitel

For more than 10 years, MKG Group has undertaken to promote the initiatives of the hospitality industry all around the world through the Worldwide Hospitality Awards.

Sofitel Berlin

This international competition – called Hospitality Awards – founded by Georges Panayotis, President & CEO of MKG Group is an opportunity for hotels to highlight their teams’ exemplary achievements in communication, marketing, innovation, human resources, social and environmental responsibility, customer loyalty programs. A major innovation has been added for this 12th edition with the Worldwide Hospitality Management Schools Awards. Through them, a link will be made between the international schools of hospitality management and the future operations managers.

Since the beginning of the event in 2000, the Hospitality Awards have received close to 1000 applications. 137 awards were given during the past 10 years. Candidates from all the continents enter every year the competition. The Worldwide Hospitality Awards thus are an excellent representation of the international hospitality industry diversity and help to reveal its innovative processes and concepts.

The Best Marketing Strategy goes now to the Sofitel Lurury Hotels. Well known driver service Ares Mobility –  a provider in chauffeur and limousine business – wants to congratulate to the Sofitel Hotel Berlin, Gendarmenmarkt, a perfect and charming place to stay during your Berlin vacation. Keep it up!

Worldwide Hospitality Awards – Best Marketing Strategy: Sofitel

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